Just so everyone is clear, we're talking here about a "reminder letter" or "follow-up" letter that a non-profit mails a few weeks after sending out a major appeal. The reminder letter is mailed only to donors who have not responded to the first appeal, and "reminds" them about the need discussed in the earlier mailing, and asks them to respond with a donation.

Church fundraisers are surprisingly simple to plan, easy to carry out and the results are often spectacular and unexpected. If there's one organization that can amass enough money for a worthwhile and worthy cause, it's a church. Most people have no qualms in donating to the church, because of its religious significance, as evidenced by the weekly giving of tithes and offerings.

Listening to a benefit auctioneer without skills is like tuning your radio to the emergency broadcast system test. It is literally hard for your ears to listen to an auctioneer with poor skills for any amount of time. You just want to turn it off. On the contrary, the audience of a skillful auctioneer can listen to him for hours without tiring.

There are many auctioneers out there. What makes them all different? A professional benefit auctioneer is going to have his own style, his own way of doing things that conveys his attitude. The way guests at a benefit auction perceive him is very dependant on his style. You are making him a spokesperson for your non-profit organization; make sure he represents you well.