Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers.

Publicity is a component of marketing which often gets confused with marketing. If you sell a service or a product and have a minimal funds for marketing, publicity should be of major interest to you since it's usually free! Read on to learn more.

We often hear the terms publicity and PR used interchangeably. While both of them play a vital role in executing a marketing plan, they are separate and distinct functions with unique objectives. This article highlights the differences.

This week I'm going to offer some more advice on how you can become a successful events promoter. Becoming successful in this industry can be a lot of work, and hopefully these articles will help point you in the right direction.